The role of physical education in promoting physical activity is well documented. Typically, this connection is conveyed with a public health approach in that physical activity is good for your health. While the health benefits of physical activity are undeniable the physical activity levels of most citizens remains low. Why? Could it be that health is not the great motivator? Are we marketing physical activity to students using an approach that doesn’t resonate with them? The purpose of this session is to open dialogue about the best approach for “selling” physical activity to youth via physical education.